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SELL STANDARD LEGAL WITHOUT BUILDING A WEB SITE You don't need a website to market successfully. Do you use direct mail, billboards, word of mouth, or ads in magazines / newspapers / radio / TV? Or do you market online with search ads, email, or maybe via Facebook, Twitter and other social media sites? These are all viable strategies, even without a website. But play it smart: if you don't have a web site and don't have the time, tech-skills, money or desire to build one, use this "best practices" option: register a custom domain name and redirect that domain name to your affiliate account at Standard Legal. And this option is incredibly cheap -- usually around $6 per year! In our experience, providing clunky affiliate tracking links to visitors is a poor way to redirect them; people don't like clicking on links filled with letters, numbers or question marks. But people will click on a domain name URL that matches a product of interest. Standard Legal delivers the bulk of its legal form software purchases via the web. So we want our Partners to have the best opportunity to succeed in every channel. Providing your potential customers with a memorable domain name -- even if it's just a re-direct using your affiliate tracking link -- is that "best opportunity". A custom domain name can be anything you want it to be: it can be somehow related to the legal industry, it can be something catchy that people will remember without writing down, or it can contain your own name or your business name. Once you select a domain name, you should promote it as your "online brand" in all of your sales and marketing efforts, since in essence it becomes "your" web site! Ready to find your own domain name to use in your marketing efforts? Visit discount registrars GoDaddy.com or 1&1.com to inexpensively find and register your domain name (usually around $6-8 per year!). Once your domain name is registered, follow the directions provided by the registrar to redirect that domain name to Standard Legal using your affiliate tracking link, which is provided when your Marketing Partner account is approved. If you need help setting up this redirect or need your affiliate tracking link information again, and we'll be glad to help. (If you set up the redirect on your own, make certain you check that visits are being tracked within your account before starting any marketing plans; again, feel free to and we'll verify that your setup is correct!) We look forward to working with you! |
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