MARKETING IDEAS TO SELL STANDARD LEGAL SOFTWARE

Standard Legal's most successful affiliates have an existing web site, email newsletter or other online marketing vehicle.

If you are linking to us from well-established content web site, a professionally-branded shopping site or a major corporate web site, you will most likely want to link directly to the specific software titles we offer. Direct linking is a "best practice;" the conversion rate will be highest if you send traffic from your web site's content directly to a software product description page that is relevant to your site's topic. (You can also link your site directly to the Standard Legal storefront, as a list of legal software titles is very prominently displayed there. But research has shown that it is better to link directly to relevant products than to "create an extra click.")

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If you have a new web site or are just starting to focus on online marketing, here are some ideas that can help you to be successful:

First, it is critical to make the web site you develop look as sharp, clean and easy-to-navigate as possible. It doesn't matter how much traffic you generate to your site if visitors click away immediately because the site is unprofessionally designed or poorly organized. Make sure the text is positioned in a readable way, the graphics are crisp and pleasing to the eye, and the navigation is easy to understand.

To be successful selling Standard Legal Software online, you will need to create a site with highly favorable natural search rankings via search engine optimization (SEO). SEO takes longer to see the results than paid ads, but the SEO time and effort is much more profitable long term. We suggest you spend some time reading these online SEO/marketing web sites (make sure you sign up for the email newsletters from these sites, too!):

SEO Book
SEOmoz
HighRankings.com
Marketing Sherpa
Marketing Experiments

To raise your natural search ranking positions for your site, the best-case method is to create a separate page for each legal "topic" you want to promote on your site and write a 300-500 word essay about that legal topic for that page. Make sure you title each of your topic pages using keywords that are specific to that topic; that is CRITICAL. Then post your affiliate-tracking links to our software in and around the content of that essay; use the tools posted on our Ads & Banners page to help you get visitors from your site pages to our software offerings. Finally, link all of these "content" pages together within your site using a consistent navigation scheme on each page.

Once you have a well written, easy-to-navigate website, you need to get other sites and directories to link to your site to increase its online visibility and page rank. Sign up for as many free directories as you can; if you want to speed up the directory submission process, check out the affordable services of Directory Maximizer. Also, you should manually submit your site to Google, Yahoo, MSN, Open Directory (dmoz.org), etc., just in case your site is not yet indexed at these "biggies".

Then you may wish to consider asking other sites to trade links with you as well.

Finally, you should also consider spending a bit of ad money on Google Adwords and on Sponsored Search at Yahoo/Overture. Google and Overture work right away at driving traffic to your site -- assuming you use the right keywords and the right ad content -- but there's a risk and a cost involved as you test and learn. But it's another component of online marketing that should be utilized.

We hope this information helps. Our best advice: read everything you can about promoting your website, then test, test, test!