STANDARD LEGAL™ vs. LEGALZOOM®

If you've been listening to talk radio or watching the national cable TV news networks lately, you've seen a lot of advertisements for a competitor of ours, LegalZoom.com®. So let's COMPARE the products of Standard Legal™ and LegalZoom®:

DOCUMENT QUALITY: The documents from both companies are superior. Highly qualified attorneys work for both organizations, so the legal documents provided to customers are complete, up-to-date, professional.

PRICE: How about price? HUGE difference. The prices from Standard Legal™ are SIGNIFICANTLY LESS EXPENSIVE vs. Legal Zoom®. Standard Legal™ wins a price comparison hands-down. Let's compare three products:

These are not small differences in price, these are GIANT differences in price.

Why the big price difference? ADVERTISING COSTS! Legal Zoom® buys millions in expensive ad spots on talk radio and the cable TV news shows, adding significantly to the price of their service.

Rush Limbaugh, Bill O'Reilly, Laura Ingraham, Glenn Beck, CNN, Fox News, MSNBC, etc. all charge big money for advertising.

Naturally, those ad costs are passed on to the customers of LegalZoom® so that the company can still be profitable.

Bottom line: ADVERTISING is why Legal Zoom®'s documents cost significantly more FOR THE SAME TYPE OF DOCUMENTS vs. Standard Legal™!

Let's fully compare "apples to apples" so you know all the differences...

Standard Legal™ offers its customers two different product options:
do-it-yourself legal forms software AND document preparation service.

LegalZoom® only offers document preparation service with three different "levels of service" and thus the price ranges listed in the chart above.

Standard Legal's do-it-yourself software consists of fill-in-the-blank legal forms. To complete these forms, you enter answers into fields on the forms based on the specific instructions provided for each field. Once you have filled in all of the blank fields, you simply print out the forms and use them as recommended in the instructions.

The document preparation service offered by both Standard Legal™ and Legal Zoom® requires that you answer a series of basic legal questions. Then an employee at the company posts those answers into the proper legal form templates and provides them back to you as finished documents, ready for your signature.

For the SAME TYPE OF FINISHED DOCUMENTS, Standard Legal™ charges much less money for its document preparation services vs. LegalZoom®, and SIGNIFICANTLY MUCH LESS MONEY for its do-it-yourself legal forms software!

But here's an even more important point: THE PROCESS FOR COMPLETING EITHER THE SOFTWARE VERSION OR THE DOCUMENT PREPARATION SERVICE VERSION IS NEARLY IDENTICAL: THE CUSTOMER MUST ANSWER A SERIES OF QUESTIONS TO GET COMPLETED FORMS IN EITHER OPTION!

The only difference between using do-it-yourself software and a legal document preparation service is that YOU enter your answers directly into the legal forms when using the software, while under the document preparation service AN EMPLOYEE OF THE COMPANY enters the answers you provide into those same legal form templates!

A DOCUMENT PREPARATION COMPANY -- BY LAW -- CANNOT TELL YOU IF YOUR ANSWERS ARE LEGALLY CORRECT. To do so would be providing legal advice outside of an attorney/client relationship, a felony known as 'practicing law without a license'.

The only benefit to purchasing document preparation services FROM EITHER COMPANY is that someone will check to make certain your answers are complete, that your answers make sense, that the appropriate forms are used, and that all of the form fields are finished. THAT IS ALL OF THE "PREPARATION" THAT EITHER COMPANY CAN PROVIDE TO YOU -- BY LAW!

So why do we tell you all of this? It's simple, really:

We want you to know exactly what you are buying.

We want you to be an informed consumer.

We want you to easily be able to 'do your homework.'

So carefully review the products of Legal Zoom® at LegalZoom.com.

Then see Standard Legal's do-it-yourself legal forms software.

Or Standard Legal's document preparation service.

And while you're at it, check out our other competitors, too.

Then decide what option -- and which company -- is right for you...